Adidas Superstar Paper Toy
The celebration of half a century of style
/ Adidas Originals bus tour powered by Courir, in the cities of Paris, Lyon and Lille
/ Product Design
/ With We Are Young Agency
/ 600 units
/ 2020
Creation of a Superstar Paper Toy as a white canvas for its 50th anniversary
/ To be personalized on site by the public during the bus tour
/ Each participant shares his customized model on Instagram and leaves with it as a one-of-a-kind gift
/ Pre-assembly of 600 units
